Influencer In Your InBox? Here’s How To Respond.

If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world …

What to do if Facebook want to change your page template

If your business page is on a ‘Standard’ or a ‘Business’ template, chances are you’ve received an email advising you that, on 23rd August, your Facebook page template will be changed. Why the change? It’s likely this is a move by Facebook to make business pages more useful for business owners so they can use it as a destination for their customers – perhaps even replacing the need for a website. You can read more …

How To Benchmark Social Media Engagement In 3 Easy Steps

Need to know how your social media results compare against your competitors? Or perhaps you want to figure out if that influencer that just messaged you really has an engaged following? Then here’s a quick and easy way to benchmark social media engagement that compares apples with apples, regardless of how many fans or followers each account has. How to benchmark social media engagement Before we start, let me just say that this is NOT …

What exactly is a Social Coach?

Instead of doing everything for you, a social coach will do all the hard bits and give you the skills and knowledge you need to do the rest. It’s a bit like taking your car to the mechanic. You don’t need to know how to fix what’s wrong with it, you just need it to be ready to drive.

Has Facebook been inflating organic reach?

Facebook has changed the way they’re reporting organic reach. Don’t panic – this is a good thing! Although it does mean that to date, it’s likely your organic reach numbers have been higher than they should have been. Why? Until now, Facebook has defined organic reach as your post being loaded into someone’s newsfeed but, it turns out, this didn’t actually mean your post made it into the viewable part of their screen. So a …