Google Social Coach and you’ll find lots of websites that help socially awkward people develop the skills they need to cope in everyday situations and – well – get a date.
What a Social Media Coach does is kind of the same. They help businesses struggling with their social media presence to develop the skills they need to – well – get results.
Instead of doing everything for you, a social coach will do all the hard bits and give you the skills and knowledge you need to do the rest. It’s a bit like taking your car to the mechanic. You don’t need to know how to fix what’s wrong with it, you just need it to be ready to drive.
Sounds good. But what’s in it for you and your business?
You’ll save time
An experienced social coach knows exactly what to look for and what to fix first so that you start seeing results quickly.
They’ll dive straight into the numbers to see what’s working – and what isn’t – and turn your business objectives into social media KPIs that can be easily tracked and measured. They take a practical, lets-get-at-the-nuts-and-bolts type approach and focus more on the day-to-day than the high-level strategy stuff, which means you’ll see a return on your investment sooner rather than later.
You’ll save money
Working with a social coach can be a good alternative to outsourcing or hiring someone to ‘do social’ for you. While engaging a social coach isn’t free, it’s usually a one-off upfront cost because their job is – quite literally – to do themselves out of a job.
They’ll teach you what you need to know to manage and grow your social media presence and help you put in place easy-to-use tools and processes to make it all feel easier. They work on the principle that the more you can do for yourself, the more cost-effective your social media will be over time.
You’ll learn new skills
A social coach will teach you as much as you want or need to know to ensure you can continue to manage your social media presence yourself.
They won’t bury you in detail or make it all feel too hard and too confusing. Instead, they’ll work alongside you and your business to ensure you understand what they’re doing and provide any training that you or your team might need.
You might even make money
A social coach can show you how to use your social platforms to deliver on your business objectives – whether it’s driving online sales, building awareness or delivering the great customer service that keeps your customers being your customers.
They’ll help you understand where your audience is, how to invest in paid media to reach them, and how to know if you’re getting a return on that investment.
They can also guide you through dealing with negative comments and reviews, and ensure you are prepared for when (not if) your worst-case scenario happens.
advice is tailored to your business
No courses or seminars to attend, no online programs to follow, and no generalised advice that may or may not work for your business.
A social coach gives specific, tailored advice that works for you and your business. They’ll help you get maximum results from the resources and budgets you already have, or they can show you where to invest extra time, energy and money to get the results your business needs.
You can’t be an expert in everything, which is why engaging a social coach makes sense. They’ll get your social media sorted and give you the practical, actionable advice and the knowledge you need to help you keep it that way.
If you’d like to find out whether working with a social coach is right for you, get in touch below!